Andrew Campbell Andrew Campbell

This is great. We are getting some debate. As evidence for the existence of bad ideas, I submit the results of a typical company suggestion scheme. There are often many suggestions, but few of them ... More

Oh dear Jeff this is rather old hat thinking. We can all agree that innovation is hard because there are many more bad ideas than good ones. Also, there are many more people with good ideas who do n... More

It seems to me that the three principles overlook the most important ingredient which is people capable of coming up with an insight and taking it to market despite resistance from colleagues and a la... More