A disenfranchised front line
By Julian Birkinshaw Julian Birkinshaw on May 8, 2022
The first insights into changes in your business environment come from the people on the “front line” – salespeople, developers working with third parties, purchasing managers. But their voice –if it is raised at all—typically gets drowned out among all the others clamouring for top executive attention. The solutions here are far from easy, but they include technology-based systems for sharing front-line information quickly with those at the top, as well as informal networks and cross-cutting taskforces designed to address specific threats and opportunities
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